Fez: Where the World’s Wisdom Meets
From 17th to 24th October, Morocco’s spiritual capital will host the 18th edition of the Fez Festival of Sufi Culture and the Wisdoms of the World. Held this year under the theme “Mystical Poetry, an Elixir of Healing”, the festival brings together artists, writers, thinkers and musicians from around the world with a shared ambition: […]
Lille, the Jewel of Northern France
Lille Chamber of Commerce and Industry Lille has an irresistible charm, where Flemish heritage, contemporary creativity and legendary warmth come together. With its colourful façades, lively squares, world-class museums and traditional estaminets, the city ranks among Europe’s most appealing destinations. Just a few hours from many European capitals, Lille offers a delightful blend of culture, […]
Abdelkebir Ouaddar: Morocco’s Standard-Bearer in Show Jumping
Abdelkebir Ouaddar is one of the defining figures of Moroccan equestrian sport. Born in Aït Ourir, near Marrakech, in 1962, the two-time Olympian and Morocco’s flag bearer at the Rio 2016 Olympic Games has been a pioneer of elite show jumping and has played a leading role in raising Morocco’s profile on the international equestrian […]
Errachidia, Gateway to Southern Morocco
A traditional village by an oasis. On the edge of the Sahara, Errachidia is the perfect base for exploring the Tafilalet region, a landscape of lush valleys, endless palm groves, ochre kasbahs and sweeping Saharan dunes. Steeped in history, this remarkable region is the cradle of the Alaouite dynasty and once stood at the crossroads […]
Majid Bekkas: A Master of Gnawa Jazz
A Gnawa artist, one of the leading figures on Morocco’s music scene and an ambassador of contemporary African jazz, Majid Bekkas has spent more than four decades taking the Gnawa musical heritage to audiences around the world, weaving it together with jazz, the blues and Africa’s great musical traditions. A virtuoso composer and multi-instrumentalist, he […]
Noor Slaoui, Breaking New Ground
Born in Casablanca on 21 January 1995, Noor Slaoui has followed an extraordinary path, from her first rides on a mule in Morocco’s Atlas Mountains to competing at the Paris 2024 Olympic Games. As the first rider from the MENA region to compete in Olympic eventing, she has broken new ground with unwavering determination. Even […]
Praia: The Rhythm of Cape Verde
Tarrafal Beach. Between the Atlantic Ocean, Creole music and Africa’s warm light, Praia unfolds at an unhurried pace, with a welcoming atmosphere that is unmistakably sun-soaked. The capital of the Cape Verde archipelago captivates visitors with its lively markets, colourful façades and the soulful rhythms of morna, the islands’ iconic musical tradition. Here, vibrant local […]
Enactus Morocco 2026: A Generation Bold Enough to Build the Future
The Enactus EMI team, representing Morocco, at the 2018 Enactus World Cup. They are not content with imagining the world of tomorrow; they are already helping to build it. Through entrepreneurship, thousands of young people are developing practical solutions to social, economic and environmental challenges. The teams that will represent Morocco at the Enactus World […]
The Morocco Royal Tour: A Showcase of Moroccan Equestrian Excellence
In just over fifteen years, the Morocco Royal Tour has established itself as one of the leading fixtures on the international show jumping calendar. Created in 2010 under the High Royal Instructions of His Majesty King Mohammed VI, the circuit has gone from strength to strength, attracting the world’s finest riders and enhancing Morocco’s profile […]
Dakar Gorée Jazz Festival: When Jazz Becomes a Journey
Autumn settles gently over Dakar. The Atlantic breeze softens, daylight lingers over the city’s corniches, and the first notes of a saxophone drift through the evening air. During the final week of November 2026, the Dakar Gorée Jazz Festival returns for its eleventh edition, offering a rare and elegant interlude where music leads travellers in […]
