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From talent scouting to injury prevention, Artificial Intelligence (AI) is increasingly making its way into football, including on the African continent. This shift opens up promising prospects, provided that technology and ethics are combined.
In Africa, the SportTech market is experiencing a remarkable acceleration, even though its potential remains somewhat underutilized. According to a report by the consulting firm BearingPoint, investments in this sector only reach $5.3 million, far from the $41.8 billion expected globally by 2027.
The report also indicates that this dynamic is driven by the rise of data analytics, connected devices, and AI applied to sports, which improve both athlete performance and event management.
Across the continent, AI could generate up to $136.2 billion in economic benefits by 2030. In Nigeria, Afriskaut uses AI to detect new talents; in South Africa, Genius Sports deploys performance analysis algorithms; in Kenya, the Zindi platform helps anticipate attendance to optimize logistics and infrastructure management.
These innovations are shaping a more structured African market, capable of industrializing data to serve the game, fans, and organizers.
Driven by the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 and the 2030 World Cup, AI is emerging as an acceleration lever. “These events, which attract millions of spectators, require seamless logistical coordination and enhanced security.
AI helps address these needs by facilitating the analysis of spectator f lows, infrastructure management, and the personalization of broadcast content”, emphasizes Hicham Kasraoui, Senior Consultant Africa & International Development at BearingPoint. “Ultimately, AI can amplify the strengths of African football: uncover talents, extend careers, professionalize clubs, and engage the crowds. But for the tool to serve the human and not the other way around, we must combine technology and ethics, economic vision, and inclusive governance”, he adds.
The impact is first seen in training centers and the SportTech ecosystem: cameras and algorithms now produce objective player profiles and trajectories, transforming intuition into useful metrics for coaches and recruiters. Promising companies like Sports AI illustrate this.
An official supplier of Ligue 1 in Quebec, Sports AI has opened an office in Morocco to get closer to the African and European markets. “Morocco embodies a unique crossroads where football passion, expanding infrastructure, and a dynamic technological ecosystem meet. Opening an office in Morocco is a natural f it to support the rise of African football, collaborate with a pool of local talent, and contribute to the development of innovations that will promote the sport on the continent”, highlights Tarik Agday, CEO and co-founder of Sports AI.
The Royal Moroccan Football Federation (FRMF) is accelerating its digital transformation: the digitization of the match sheet strengthens competition governance and squad management. On the pitch, clubs such as FUS Rabat are already utilizing advanced analysis tools to optimize performance, refine strategies, and personalize training. AI also contributes to injury prevention via biometric monitoring and predictive analysis. Marwane Lotfi and Karim Hassani from the Machine Intelligence Laboratory (FST Mohammedia) have developed contextualized analytical models to align with the Moroccan game. “We worked extensively with Jamal Sellami, a former international player turned coach, and his staff to grasp his philosophy of play: a deeply human approach aimed at modeling his vision and contributing to his achievements”,explains Marwane Lotfi.
“We do not believe that AI will replace humans, but those who adopt it will surpass those who remain stuck in traditional methods”. SportTech is gaining ground on the continent, and in Morocco, the momentum is accelerating. A solid ecosystem has been built in just a few years, as evidenced by the recent performances of the A, U17, U20, and Futsal teams. With the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, and the 2030 World Cup, this approach is spreading to clubs, training centers, stadiums, and the media. To move forward, AI is a natural fit: better scouting, injury prevention, organizational optimization, and fan engagement. Professionals have understood this, and the momentum is building
Driven by a sustained rise in recent years, Morocco’s aerospace industry has established itself as…
From talent scouting to injury prevention, Artificial Intelligence (AI) is increasingly making its way into…
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