MARRAKECH
MARRAKECH A THOUSAND LIVES IN ONE CITY From the moment of arrival, Marrakech sets its…
Agadir is not just a city, it’s an energy”, emphasizes Brahim El Mazned, a native of Agadir and a major f igure in Moroccan culture. Producer and founder of Visa For Music in Rabat (a festival dedicated to world music in Africa and the Middle East), he grew up in the “Pearl of the Souss” as Agadir is known. Also the artistic director of the “Timitar” music festival, which takes place annually in Agadir, he has made his city a major stage for Amazigh and world music. It is there, he says, “that I immersed myself in Amazigh (previously known as Berber) culture, learned to love world rhythms, and understood the unifying power of culture.
Between the Atlantic and the Anti-Atlas mountains, Agadir boasts over 300 days of sunshine a year, 10 km of beach, and a corniche perfect for strolling, running, and stopping to breathe in the fresh ocean air. Over the last few decades, the city has reinvented itself with wide avenues and modern architecture, often cited in specialized works
Morning
Have breakfast at Latte Latte (Quartier Founty District) for a msemen with honey/amlou (almond and argan dip) or an avocado toast with argan oil. Then, head to the Corniche, lined with terraces, for a walk along the ocean.
Before the Match
Wander through Talborjt, packed with cafes where artists, intellectuals, and travelers meet. Have lunch at La Buvette, a local institution, then head to the stadium.
After the Match
Have a chic dinner facing the ocean at Les Blancs or at Pure Passion, in the Marina. To keep the evening going: Le Mauresque or Mezzo Restaurant, known as Mezzo Mezzo (local atmosphere); So Lounge or Le Maxwell (international vibes).
Next Day
Late brunch at Petit Palace Hotel (Swiss City/Cité Suisse district), then chill at the beach or in a hammam. For a change of scenery, head to Taghazout for a stroll in the bay and head out of town for a visit to the Argan Museum, Targant.
Where to Eat?
Where to Take a Refreshing Break?
Where to Shop?
Where to Breathe and Relax?
The Regional Playlist
Photo-Spots
What Souvenirs to Take Home?
Useful & stylish: a woven palm and leather basket, an Anza Art Lab tote bag, a silver jewel from Souk El Had, argan oil in a designer bottle.
Gourmet: argan or orange blossom honey, local Mejhoul varietal of date, homemade amlou (an almond, honey and argan oil spread) – typical flavors of the Souss region and a symbol of hospitality.
4 Good Reasons to Explore the Agadir Region Further
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