The Ourika Collective Gardens, endless summer on the skin

A journey into the heart of the Ourika Collective Gardens, a land of inspiration and the source of exceptional ingredients for the new Libre L’Eau Nue fragrance. Conceived by master perfumers Carlos Benaïm and Anne Flipo, this Yves Saint Laurent Beauté fragrance blends green mandarin, dazzling bergamot, and orange blossom. Innovative, its oil-in-water formulation technology […]

Alphadi: Fashion in the Service of Peace and the Future

Alphadi, whose real name is Seidnaly Sidhamed, was born in Timbuktu (Mali) in 1957. A designer who grew up in Niger, he now divides his time between Africa, Europe, and the United States. Nicknamed the “Magician of the Desert,” the President of the Federation of African Designers has worked alongside the greatest and has dressed […]

Signature Gifts for Her

Côté Bougie, Morocco The end of the year is approaching, and are you running out of gift ideas? Good news: from Dakar to Marrakech, from Abidjan to Lagos, African designers are bursting with inspiration. Vibrant jewelry, woven leather goods, contemporary ceramics, natural skincare… Unique pieces, often sustainable and always crafted with love. Everything you need […]

Signature Gifts for Him

IDYR, Morocco © Youssef Aboudrar Photography When it comes to giving gifts, we all want to please. And because men also appreciate thoughtful presents, we invite you to discover a selection born from the talent of African creators. Combining original pieces, sustainable materials, and accessories full of personality, these gifts know how to surprise as […]

Beautiful Books, Worlds to Explore

Coffee table books with luxury finishes and irresistible content, our selection blends beauty and spirit: history, style, art, and travel. Treasures to place in the living room, to browse, to give, to pass on—for hours of discovery, inspiration, and escape. Pathé’O This beautiful book retraces the extraordinary journey of Pathé’O, the Ivorian-Burkinabe designer who became […]

#Meet Royal Air Maroc Services: A Personalized Service Experience

Traveling with Royal Air Maroc means turning every journey into a unique moment. It means living a complete, customizable experience designed down to the smallest detail. Treat yourself to more comfort, flexibility and freedom of choice with a full range of options designed to meet your needs. Take advantage of our “Upgrade” option and discover […]

Welcome to Fez

Fez, the oldest of Morocco’s imperial cities, is recognized as one of the largest and best-preserved historic cities in the Arab world. A veritable sensory labyrinth, its medieval heart, “Fès el-Bali”, is listed as a UNESCO World Heritage site. The spiritual capital of Morocco, founded in the 8th century, the city is also the gateway […]

Welcome to Agadir

Agadir is not just a city, it’s an energy”, emphasizes Brahim El Mazned, a native of Agadir and a major f igure in Moroccan culture. Producer and founder of Visa For Music in Rabat (a festival dedicated to world music in Africa and the Middle East), he grew up in the “Pearl of the Souss” […]