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A leading figure of the caftan, Zineb Joundy embodies an open, outward-looking creative vision shaped by memory and dialogue. Trained under the rigorous standards of the Chambre Syndicale de la Couture Parisienne, and later immersed in the world of French haute couture alongside Karl Lagerfeld and the House of Lanvin, she has developed an approach in which fabric becomes a language in its own right. Her collections, true ambassadors of Moroccan craftsmanship, travel across the globe. In 2025, her presence in New Delhi at the inscription of the Moroccan caftan on UNESCO’s Intangible Cultural Heritage list marked the culmination of her long-standing commitment to bringing this living heritage to international prominence.
From a very early age, art was my guiding thread. Museums and encounters with other cultures shaped my eye and my sensitivity, leading me naturally towards creation as a language in which emotion and material converge. At the Chambre Syndicale de la Couture Parisienne, I learned discipline, rigour, precision of gesture and a keen sense of detail, a foundational grounding that has since become, for me, a space of freedom. I never wished to choose between modern couture and the caftan: I think of them in dialogue. The caftan is a living heritage, rooted in my Moroccan identity; couture brings me innovation. My work lies in respecting traditional savoir-faire while inscribing it within a contemporary expression, open to the world.
I felt a profound, almost silent emotion: an intense sense of pride, coupled with the awareness that this garment was crossing borders to enter a universal memory.
The caftan was no longer merely a family or cultural heritage; it was leaving the intimacy of ceremonies to enter History. It was the recognition of an ancestral savoir-faire, of gestures passed down from generation to generation, a living bridge between past and future.
Now universal, the caftan invites us to think of fashion as an act of consciousness: each creation enters into dialogue with history, opens itself to the future, without ever betraying its soul.
From New York to London, from Bahrain to Paris, from Doha to Baku, from Amman to Almaty or Addis Ababa, each presentation has confirmed one thing: the caftan speaks a universal language. It travels like a feather laden with memory, whispering the colours, scents and rituals of Morocco, the magic of celebrations and the care of the hands that shaped it.
Once it crosses borders, it touches eyes and hearts alike, revealing the poetry of our heritage and the timeless elegance of our identity, a true universal ambassador of our culture.
Date de publication Mars 2026
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